"Haymarket quickly picked up on the enthusiasm that we have for athletics and have produced an excellent vehicle to transmit the real meaning of the sport
Nick Davies
IAAF Communications Director
Client
IAAF
APA International Customer Publishing Awards
Best Consumer Publication (non retail)
2009
APA International Customer Publishing Awards
Editor of the Year - Dave Hall
2009
PRSA Bronze Anvil Award
Best Customer Communication
2004
Brief To help positively raise awareness of athletics and encourage interest and advocacy amongst sports fans, while giving a counterpoint to the perception that all athletics is tainted by cheating and drug abuse.
Solution Haymarket Network has produced a new media vehicle to transmit the real meaning of athletics that aims to increase participation in the sport leading up to the London 2012 Olympic Games and beyond.
Result Spikes was launched in early July 2008, and currently has around 12,500 subscribers. It has also attracted an extraordinarily positive review from The Observer.
Visit the Spikes website www.spikesmag.com