Client
British Army
APA Effectiveness Awards
Most Effective Public Sector Title
2008
APA Effectiveness Awards
Designer of the Year - Jon Butterworth
2008
Magazine Design & Journalism Awards
Editor of the Year - David Burton
2008
BSME
Customer Magazines Editor of the Year - David Burton
2007
Magazine Design and Journalism Awards
Designer of the Year - Jon Butterworth
2007
Magazine Design & Journalism Awards
Best Designed front cover, Customer magazines
2007
APA Customer Magazine Awards
Integrated Marketing Solution of the Year
2007
APA Customer Magazine Awards
Most Effective Public Sector title
2007
APA Customer Magazine Awards
Most Effective Public Sector title
2006
APA Customer Magazine Awards
Customer Magazine of the Year
2005
APA Customer Magazine Awards
Most Effective Public Sector title
2005
APA Customer Magazine Awards
Specialist Communication of the Year
2004
APA Customer Magazine Awards
Integrated Marketing Solution of the Year
2004
APA Customer Magazine Awards
Most Effective Public Sector title
2004
APA Customer Magazine Awards
Integrated Marketing Solution of the Year
2003
APA Customer Magazine Awards
Editor of the Year - Sam Upton
2003
Brief Provide 13-16 year-olds with a publication that informs and inspires so that they are encouraged to find out more about the Army once they are old enough to enlist.
Solution An exciting magazine that shows the reader exactly what Army life is really like. It’s a ‘behind the scenes’ view that showcases the wide range of roles in the Army in a way that’s both inspiring and realistic. Its tone is straight and non-patronising, while its unusual square format allows us to use great design and fantastic photography to award-winning effect. In many cases the photography has been completed in house by Haymarket Images on location and in our studios.
Result Readers have been consistently amazed at the magazine’s content and surprised at what the Army has to offer. “By reading this,” said one, “you think, ‘WOW! Opportunity!’.” The magazine is also influential in converting the audience to an Army career once they are old enough to join. Camouflage readers are 50% more likely to convert to enlisting compare to non-readers.