7 visual content marketing statistics you can’t ignore

A minute of video is worth 1.8 million words, calculates Forrester Research. So is it time to put down your pen and get filming?

The proposition that we can process visuals 60,000 times faster than text has been cited so often that it has become accepted as truth. But while its original source remains elusive (3M Corporation being the hottest lead), there’s no escaping the fact that visual content – video in particular – is fast approaching digital domination. And not just in the B2C world – it’s entertaining intellects in the C-Suite, too. Here are just some of the compelling stats that should influence your content marketing strategy this year.

1. 80% of all internet traffic will be video by 2019 (up from 64% in 2014)
Fuelled by the growth in video consumption on Facebook and Snapchat, which shows no signs of slowing, predications suggest that in the next few years the overwhelming majority of internet traffic will be video. (Source: Cisco)
For more, see: bit.ly/80by2019

2. In 2015 the number of hours people spent watching videos (aka watch time) on YouTube increased by 60% year-on-year
It’s the fastest growth the channel has seen in two years. YouTube now has more than a billion users – almost a third of all people on the Internet – and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. (Source: YouTube)
For more, see: bit.ly/60in2015

3. Including a video in your Twitter post generates a 28% boost in retweets
The channel’s data scientist Douglas Mason analysed millions of Tweets sent by verified users in the US in the areas of government, music, news, sports and TV to find out why certain Tweets achieve higher than average engagement. Other notable Retweet features included photos (35% boost in Retweets); quotes (19% boost in Retweets); and including a number (17% bump in Retweets). (Source: Twitter)
For more, see: bit.ly/boostby28

4. 64% of consumers are more likely to buy a product after watching a video about it
For those brands trying to sell products and services, adding video can have significant impact on consumers’ decision making – particularly when comparison shopping. Instructional videos post-purchase are also a good way to build loyalty and trust. (Source: comScore)
For more, see: bit.ly/64morelikely

5. Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%
In the age of instant gratification – with ever-decreasing attention spans - videos serve up even complex information quickly and effortlessly, and are far more shareable than a ream of text. (Source: Syndacast)
For more, see: bit.ly/19foremail

6. 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page 
This Forbes study, in association with Google, also revealed that 65% of executives visited a vendor’s website after watching a video, and prefer to watch on a website rather than host channel such as YouTube, making it an excellent tool for conversion. (Source: Forbes Insight)
For more, see: bit.ly/59CSuite

7. Only 24% of brands are using online video to market to consumers
Given all of the above, perhaps the most surprising statistic of all. (Source: Kantar Media). So if you have yet to explore the value that video can bring to your organisation or brand, talk to us. From real-life case studies of young engineer technicians, to how to dress the perfect Christmas tree, we understand how to engage your audience through visual storytelling to help you get results.