And 6 hot tips to fast track your video content marketing strategy
1. With more than 1 billion users, YouTube is still the no.1 channel for video content. But Facebook native video (videos created within or uploaded to directly to Facebook) is hot on its heels. So a savvy social video strategy should cover both.
2. You don’t need a huge production team to produce engaging video posts. Shooting on a Smartphone is perfectly acceptable to consumers today, although - as the stats show - quality counts, and a poor quality video can be detrimental to your brand’s reputation.
3. Mobile devices are set to become the main platform for watching online video this year, and brands that fail to deliver a satisfactory mobile experience are in danger of missing out.
4. Advice from Google BrandLab when you are considering the types of video to make, is to think about your audience’s ‘micro-moments’ - the ‘I-want-to-go’, ‘I-want-to-do’, ‘I-want-to-buy’, or ‘I-want-to-know’ moments when consumers are turning to devices to find answers.
5. Video that provokes a strong emotional response is more likely to be shared, according to marketing technology specialists Unruly. And it’s positive emotions – such as happiness, exhilaration, amazement and inspiration – that are the most effective.
6. Once you’ve created your video, spread the word. Just using the word ‘video’ in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
See how video is helping Harlequins rugby club boost its membership through the 'Onwards Together' campaign created by Haymarket Network.