New live events partnership with CIPD

A new venture with the Chartered Institute of Personnel and Development (CIPD) will see Haymarket deliver live events alongside its portfolio of print, online and social content through the People Management brand

Haymarket Network is deepening its successful relationship with the CIPD – the professional body for HR and people development – by entering into a partnership venture to deliver its portfolio of internationally renowned live events.

Network already publishes the People Management print, online and social brand, which reaches 140,000 CIPD members and is the UK’s largest business media brand by audience size, as well as the Work. thought leadership quarterly journal and social blog.

The new deal will see Haymarket deliver CIPD events via a 30-strong team, with Network taking on responsibility for content strategy across the entire portfolio of CIPD projects.

Peter Cheese, Chief Executive of the CIPD, says: “Haymarket have a sixty-year heritage in producing best-in-class content and services to professionals and membership organisations across a range of different sectors. We’ve been working closely with the team for five years on our media brands and awards and have built a trusted relationship and seen great value from the quality of their journalistic capability and their ability to deliver multi-channel content that engages our 140,000 strong-membership and the wider business community.

“They know our audiences demand quality. And given Haymarket’s award-winning track record, we are delighted to be expanding our long-term strategic partnership with them, building on their broader strengths and capabilities as a leading media organisation. They will become our communications partner of choice, helping us to deliver an integrated content and communications capability including the next generation of CIPD events.”

Network MD Andrew Taplin says: “After five years of successful partnership, it’s a testament to the success of the multi-channel comms that we are delivering that the CIPD have chosen to extend our relationship to deliver their high profile events programme. 

“The clincher in securing this deal was our ability to support their vision - to provide a holistic and integrated world-class solution, from websites and magazines to awards and events, giving them a single aligned voice.”

Simon Kanter, Editorial Director added, "The CIPD has taken a brave stance in declaring 'the future of work is human' when all the evidence would suggest otherwise. It is essential that they formulate a strong, robust and unequivocal position around this powerful idea and take it loudly and proudly out to the world. That's where we come in, helping to build and disseminate the most important global story that hardly anyone is talking about."