New-look FS mag sets its sights on the no. 1 spot

Re-vamped and ready to take on all contenders, FS magazine hits 104,974 in the latest ABCs

After two incredible years that have seen Forever Sports magazine rise from a debut ABC of 62,277 to 104.974 for Jul-Dec ’15, the Haymarket Network title has been revamped with an exciting, more premium look.

The first new-look issue, on sale now, features an exclusive interview with British boxer Anthony Joshua, who fights for the world heavyweight title in April. The feature has been received with enthusiasm by readers and social media, with the Daily Mail online running some of the shots.

In FS mag, you’ll find the popular style and grooming sections nearer the front to reflect the importance of lifestyle to its readers, while a new opening section ‘What’s in this for me?’ considers how readers can get the most out of the month ahead, with stories on everything from Ana Ivanovic and Kanye West to making the perfect bacon sandwich.

Editor James Charlton says: “When we’re in the process of making this mag, every day we ask ourselves: ‘What’s in this story for me?’. We work hard to make sure there’s something for the reader on every single page. We talk directly to 18-34 year-olds, and we know exactly what they want because we are that generation.”

Publisher Rachel Marks comments: “Young men have been drifting away from traditional newsstand and print media for a number of years. By placing our brand where they actually shop through our partnership with, alongside continued newsstand investment, we have overturned sector trends and reached this audience in droves.”

At the same time the FS team has also widened its digital reach, relaunching to boost the brand’s overall editorial offering. FS will now work across the full range of media channels and give readers more ways to up their game.

“Our new digital platform is targeting a million uniques per month by the end of 2016,” added Rachel Marks. “This will be achieved via search, promotional investment and a daily presence on Sports Direct’s e-shots, which hit segments of the retailer’s 9m strong database.

“Our message is clear: We aim to become the UK’s biggest men’s lifestyle brand starting from our current base of an ABC in excess of 100K, a new website, unique access to 650 retail outlets and 9 million buyers.”