Together magazine empowered Utility Warehouse’s ‘Purple Army’ with motivation, ideas and advice to help them build successful businesses of their own
Starting up your own network marketing business can be a lonely life. And for Utility Warehouse’s network of Partners – who earn commission from offering the company’s latest deals on gas, electricity, phone and broadband to their own contacts – it’s vital that they know they’re part of something bigger.
Most of the company’s ‘Purple Army’ (the logo is a purple piggybank) are working to provide a second income, and will have at least one other job – which can range from builder or secretary to teacher or policeman. But what everyone in this diverse audience has in common is the need for a sense of community, constant motivation and practical advice and tips.
That’s why in 2015 we were tasked to create Together magazine – a relentlessly upbeat publication that featured real-life case studies, famous ‘failures’ (James Dyson, Elvis, Madonna), and all the help Partners needed to keep striving towards the next ‘Yes’.