We’ve worked with Jaguar since 2000 – helping it to find amazing facts and hidden tales about how its cars are made, and making sure they’re shared
We’ve been looking under the bonnet at Jaguar to find out what makes its cars purr. Hidden throughout the company are thousands of amazing stories and facts about how cars such as the F-TYPE, XE and F-PACE are designed, built and tested.
It could be how aircraft cockpits inspired the F-TYPE's interior, why an XJ's aluminium chassis is bonded with 154m of adhesive, or how Jaguar tests every car for four years and two million miles.
Our job is to find these tales, bring them to life, then share them through Jaguar’s intranet to inform a wide range of internal comms – from brochures to social media and dealer training.
When Jaguar wanted to reinforce its brand messages and the customer’s purchasing decision, making Jaguar owners feel part of an exclusive club, we were the obvious choice to help.
Combining our automotive expertise with modern perceptions of luxury, we created a magazine in 14 languages that remains the backbone of the company’s CRM activity and plays a key role in generating new car sales.
To extend the Jaguar editorial brand and deliver additional value to customers we launched a free, bespoke iPad magazine app giving users access to video and extra content. It was an instant success, putting customers at the heart of the Jaguar experience and creating an integrated brand presence.
After four issues, the app had notched up 80,812 downloads around the globe. More than 4,000 potential customers contacted a Jaguar dealership to find out more or book a test drive.