We worked with Jaguar for more than 15 years – helping it to find amazing facts and hidden tales about its cars, and making sure they were shared
In developing Jaguar's Story Engine our job was to uncover and bring to life the brand's most intriguing and engaging tales, then share them through Jaguar’s intranet to inform a wide range of internal comms – from brochures to social media and dealer training.
So we looked under the bonnet at Jaguar to discover what made its cars purr, and found hidden throughout the company thousands of amazing stories and facts about how cars such as the F-TYPE, XE and F-PACE were designed, built and tested.
They included how aircraft cockpits inspired the F-TYPE's interior, why an XJ's aluminium chassis is bonded with 154m of adhesive, and how Jaguar tests every car for four years and two million miles.
When Jaguar wanted to reinforce its brand messages and the customer’s purchasing decision, making Jaguar owners feel part of an exclusive club, we were the obvious choice to help.
Combining our automotive expertise with modern perceptions of luxury, we created a magazine in 14 languages that provided the backbone of the company’s CRM activity and played a key role in generating new car sales.
To extend the Jaguar editorial brand and deliver additional value to customers we launched a free, bespoke iPad magazine app giving users access to video and extra content. It was an instant success, putting customers at the heart of the Jaguar experience and creating an integrated brand presence.
After four issues, the app had notched up 80,812 downloads around the globe. More than 4,000 potential customers contacted a Jaguar dealership to find out more or book a test drive.