haymarket network | solutions

1. Build a customer retention programme

In an unpredictable economic environment, customer retention becomes hugely important for many clients, as they seek to broaden their customer offer. Since the heart of customer publishing revolves around building the client relationship, magazines and websites are perfectly placed to become the cornerstone in any CRM strategy.

Case studies
Jaguar Cars
Jaguar Magazine
Nivea for Men
Weekend Wonders

2. Drive Sales

In the retail arena, magazines provide the perfect blend of glamour, personality and entertainment, drawing customers to your brand and into your shop. Celebrity interviews, expert advice, product reviews, trend forecasts, even an agony column – every element of a successful consumer magazine can be used to triumphant effect, increasing footfall and radically boosting your bottom line.

Case studies
Tillington Group
Beautiful Gardens
Sony
Sony Magazine
Foremost Golf
Greenside magazine

3. Change perceptions of your brand

One of the major benefits of having a publication is the ability to influence your customers’ attitude and perception. Whether it’s for your brand, service or a specific product, by commissioning and controlling your own editorial content you can alter customer thinking to achieve your short- or long-term goals.

Case studies
Sony
Sony Magazine
IAAF
Spikes

4. Recruit new customers

There aren’t many more important decisions than those that define your working life, so your potential recruits have to be carefully handled, with just the right blend of encouragement and information. By giving them engaging editorial in an enticing package, over time we can acquire and nurture your prospects so they feel confident and informed in making the right decision.

Case studies
British Army
Camouflage
Foremost Golf
Greenside magazine

5. Devise a digital strategy

Good strategic thinking is underpinned by a clear understanding of your brand and your target audiences. We know that to effectively plan your communication we must deliver your message in a way that the audience wants to consume it. Our unique offering is that our strategies deliver more than the right platform and design to reach the audience. Years of experience with editorialised brand communication mean we offer the right style and tone of the content as well to deliver the highest quality user experience and the most effective brand engagement.

Case studies
Nivea for Men
Weekend Wonders
IAAF
Spikes

6. Establish thought leadership

With relationships with some of the country’s leading commentators and analysts, our thought leadership publications are the first and final word in complex and entertaining debate. From China’s booming economy to the mystery of the Beatles’ favourite football team, we capitalise on the experience and expertise of our journalists to form and shape opinion.

Case studies
Design Council
Design Council Magazine
KPMG
Agenda Magazine

7. Increase brand awareness

With an average engagement time of 25 minutes, our publications are the ideal vehicle to thrust your brand into the hands of your best customers, grabbing and holding their attention while you solidify the relationship. And if those customers are in a number of different countries, we have local experts and translators on hand to successfully redefine the content.

Case studies
British Olympic Association
BOA website
Sony
Sony Magazine

8. Engage and energise internal staff

Whether you’re an association, charity or organisation, constant dialogue with your members or staff is vital. But without immediate, clear and eye-catching editorial, your efforts may count for nothing. By utilising our extensive range of services, your communication will achieve maximum effect through captivating editorial and stunning design.

Case studies
International Baccalaureate
IB World
Castrol
Castrol Newsletter

9. Originate content for multiple platforms

As others talk of segmentation and refining content being the latest thing in publishing, we’ve been doing it for years. One team across all platforms delivers a single brand voice, maximising efficiency and producing editorial content of stunning high quality. Create once, publish often.

Case studies
Manchester United
United Review
Manchester United
ManUtd.com
IAAF
Spikes

10. Get print and digital from one agency

With communication strategies becoming multi-platform having an agency with experience and expertise in print and digital, who understand the benefits of both and can offer a single point of contact will give you more effective creative solutions and improved ROI.

Case studies
Manchester United
United Review
IAAF
Spikes

11. Activate a sponsorship

Sponsorship can be an incredibly powerful addition to your marketing mix. But how do you maximise the opportunity? Haymarket Network’s professionally crafted editorial is proven to create powerful connections between brands and their audiences extending your sponsorship message into different media, making the original investment work harder and delivering added value. This allows you to engage your audience within the context that the audience has chosen and wants to enjoy.

Case studies
Castrol
Castrol Index

12. Find a technical online partner

The flip side of our editorial focus is our technical expertise. Our ability lies in understanding the needs and goals of the client and the audience and developing a robust structure to enable the solution to work faultlessly. We are Microsoft Certified Developer and Microsoft Business Partner. We are also able to offer clients a Grade 1 hosting solution.

Case studies
FourFourTwo Magazine
Footballtalentspotter.com

13. Optimise your website for search

It seems like everywhere you turn a search engine optimisation agency is promising you the earth. But delivering against those promises is more difficult and usually involves paid search. Our approach is based on best practice and an understanding of your target market to deliver optimum natural search results, and we have impressive credentials to back up our promises.

Case studies
British Olympic Association
BOA website
British Olympic Association
Team GB Beijing website

14. Improve online user experience

Our core philosophy is that user experience underpins everything we do. That’s because the user experience drives the customer journey. We believe that technology should assist your message or goal and not obscure it and that the experience of the site manager should be as great as that of the audience.

Case studies
Volkswagen Group
Desktop